SEO is a process to optimize your website to rank it higher on the internet and improve its visibility. Without SEO, your website is dead no matter how much efforts you make to it appealing and worthwhile. SEO experts use different tactics to send traffic on your website and increase clicks on it. However, if you are new in the field and want to optimize your SEO by yourself then following tips will be helpful for you.
1. Learn Basic SEO
Learn basic SEO that includes the use of keywords, need of content, on-page SEO, and off-page SEO. Competitive analysis and link building are also essential factors of basic SEO. You must know the actual meaning of these terms and benefits of them. Moz Beginner Guide and SEO Book Glossary are valuable books to understand the meaning of these terms.
2. Understand the Importance of Content
Content is the king of SEO. Google supports well-structured and unique content. Never use plagiarized content in your website and make sure the content you are adding has high readability and no grammatical errors. It must be informative and there shouldn’t stuffed keywords. Always use active voice and add keywords naturally. If your content is good enough and you have used keyword in the right place, then it means you have done a major part of your SEO.
3. On Site Optimization
On site SEO refers to website optimization. Optimizing content isn’t enough but you should optimize images as well. Image optimization demands the addition of keywords and the use of quality images. The design of the website should be responsive and never add use heavy images. The purpose of responsive website is to make it compatible for every devise.
4. Link Building for SEO
Link building is a process in which you link your website through another page. When you mention your website or product in any other blog or website Google automatically ranks it higher. However, Google counts only quality and genuine links not fake and unethical links. The use of unethical links is known as black hat SEO and Google removes such links due to the updates in algorithms.
5. Get Knowledge of Social Media Site
Facebook, Twitter, LinkedIn, and YouTube are some important and frequently used social media platforms. SEO experts are readily using them for ranking and Google is considering the likes and shares as ranking factor. Social media platforms have billions of users and they have immense value for local SEO and marketing of the targeted audience.
SEO experts in Dubai as mentioned by Fahim Safdar use different tools to monitor the effectiveness of their SEO strategies. Some of these tools are available free of cost while the others you can get after paying some cost. Website optimization generates more traffic and improves the visibility of your website. Upwork and fiver are some good platforms for beginners to get work and start their SEO career. It’s a great profession with the countless opportunities to growth.